William Morris (1834-1896). Born in London and educated at Oxford, he became an apprentice to a Gothic revival architect. Together with Rossetti and Burne-Jones, he founded a design company which influenced the decoration of homes and churches in the early 20th century. The textile and wallpaper designs are mainly based on repeating patterns derived from nature. He was also a writer and a socialist. He supported the use of traditional techniques and founded the Kelmscott press.